The interiors of Heroes in SoHo. Courtesy of Heroes
Arce's most recent ventures, Heroes and Pearl Box, share a historic SoHo townhouse but showcase distinct personalities. On the ground floor, Heroes, reimagines the traditional modern bistro with a fresh perspective. "When it came to the interiors of Heroes, we wanted the space to have a neutral warm tone in the wood to balance the coolness of the lavender furniture," Arce explains. "The goal is to always choose warm tones so everything feels cozy." As you make your way upstairs, the lavender and warm tones quickly change to retro and shiny, welcoming guests into Pearl Box, one of the most intimate and caviar-focused cocktail bars the city has ever seen. Glowing with a tribute to 1970s nightlife and complete with smoked glass bistro tables, the space screams mid-century-modern with a twist. "This bar is truly a nostalgia for the late 1970s clubhouse," says Arce. "A proper cocktail bar that feels like a Studio 54 special."
From champagne parlors to Italian restaurants, Arce's creative process has always been establishing how an idea or concept can evoke a time or a place. Drawing on her experience creating acclaimed New York City venues like Pearl Box and Tokyo Record Bar, she emphasizes thoughtful design alongside artistic vision. "The key is mixing high-end statement pieces with classic elements to bring your vision to life," she notes. Through her visionary approach to hospitality and attention to detail, Ariel Arce's carefully crafted spaces have become beloved destinations, each offering a distinct and memorable New York nightlife experience.