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The Decisive Moment with Simon Kim

In this episode of The Decisive Moment, Gracious Hospitality Management Founder and CEO Simon Kim reflects on the defining moment that transformed his career, and the lessons it left behind. After founding COTE, the world's only Michelin-starred Korean steakhouse, and COQODAQ, his Michelin Bib Gourmand–recognized fried chicken restaurant, he speaks candidly about the tension between ambition and identity, and why, in an industry so often driven by reinvention, staying anchored to where you come from remains the most rewarding choice a leader can make. Drawing on his experience building one of hospitality's most distinctive voices, Kim traces the values that have guided his vision from the beginning, and why he believes authenticity is not simply a personal virtue but a business philosophy with the power to shape culture.

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