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Tales from the 50-Yard Line: Football’s Greatest Moments

In honor of the Super Bowl, renowned sports journalist Michael MacCambridge unveils the most iconic, game-changing events in the game’s 150-year history.

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The Dallas Cowboys Cheerleaders perform at Super Bowl XXX, 1996. Image featured in Football: The Impossible Collection by Assouline.

Each February, the Super Bowl transforms the United States into a collective huddle, where even the least sports-inclined viewers suddenly possess strong opinions on defensive schemes and halftime performances. Football is more than a game—it’s a cultural spectacle, a stage for history, and, at times, pure poetry in motion. In celebration of 150 years of college football and 100 years of the National Football League, Assouline presents Football: The Impossible Collection, a meticulously curated chronicle of the sport’s most electrifying moments.

Selected by esteemed sports journalist Michael MacCambridge, the tome captures the 100 plays, rivalries, and unforgettable twists of fate that have defined football’s enduring legacy. From the scrappy origins of the first college game in 1869 to the chilly chaos of the Ice Bowl, from the Hail Mary to the Immaculate Reception, the book distills the sport’s highest drama into one definitive collection. With the Super Bowl as the ultimate showcase of athleticism and theater, Football: The Impossible Collection is a tribute to a sport that transcends the field, shaping pop culture, history and American identity.

The Rolling Stones perform during the halftime show at Super Bowl XL, Ford Field, Detroit, February 2006. Image featured in Football: The Impossible Collection by Assouline.

Football’s Beginnings

The United States, nearing 250 years old, and football, the nation’s most popular sport, have grown together. The game has become the perfect reflection of our passions and preoccupations, our joy and violence, our ongoing yearning for both community and competition

The Origins of the Super Bowl

Young Texas millionaire Lamar Hunt suggested the name for the game: “I have kiddingly called it the ‘Super Bowl,’ which obviously can be improved upon,” he said.  American excess—in food consumption, high-profile television commercials and over-the-top halftime concert spectacles—would never be the same.

The Superbowl as Pop Culture Phenomenon

The Super Bowl has evolved far beyond its origins as a football championship into a pop culture spectacle, blending sports, entertainment, and global influence. The halftime show has become a centerpiece of the event, elevating the game's cultural impact. Here, the Rolling Stones perform during the halftime show at Super Bowl XL, Fort Field, Detroit, February, 2006.

Dallas Cowboys Dan Reeves in action vs St. Louis Cardinals defense at Cotton Bowl Stadium. Photo by Neil Leifer/Sports Illustrated via Getty Images, image featured in Football: The Impossible Collection by Assouline.

Sammy Baugh Shines

December 12, 1937: Slingin’ Sammy Baugh, completing his first year in the pros as the Washington Commanders completed their first season in Washington, led the team to a rousing 28–21 win over the Chicago Bears in the 1937 NFL Championship Game. In 24-degree weather at Wrigley Field, Baugh completed 18 of 33 passes for 335 yards.

Paul Brown and Cleveland's Historic Rise

September 6, 1946: Paul Brown begins his pro-coaching career. After a successful stint at Ohio State, Paul Brown took the pros by storm with a new team based in Cleveland that would come to bear his name. Fulfilling his goal to become “the New York Yankees of professional football,” Brown’s team won multiple titles in the All-America Football Conference and reached the title game in each of the team’s first six seasons in the NFL.

The Spirit of Cheer

Cheerleading has long played a vital role in enhancing the atmosphere of football games, energizing both players and fans. As an essential part of college football traditions, cheerleaders contribute to the excitement, pride, and energy that surround these sporting events. Here, the Oklahoma Sooners cheerleaders perform during the annual Red River Showdown rivalry game against the Texas Longhorns at the Cotton Bowl Stadium in Dallas, Texas, October 13, 1990.

Field goal kicker Jason Gingell of the University of Michigan attempts a field goal in the fourth quarter in Ann Arbor, Michigan. Photo by Leon Halip/Getty Images, image featured in Football: The Impossible Collection by Assouline.

The Dolphins’ Perfect Ending

January 14, 1973: Larry Csonka ran for 112 yards and Miami eked out a hard-fought 14–7 Super Bowl VII win over George Allen’s “Over the Hill Gang” from Washington. For Dolphins head coach Don Shula, who served as the Colts’ coach during their Super Bowl III loss, the game provided redemption, and the conclusion to an unsurpassed 17-0 season.

Football Players as Cultural Icons

Football players have transcended the field to become cultural icons, often depicted in art and media as larger-than-life figures. Andy Warhol's famous 1978 portrait of O.J. Simpson, created using synthetic polymer and silkscreen ink on canvas, captures this shift, immortalizing the athlete as a symbol of fame in Interview magazine's August 1978 issue.

Football as Entertainment Vehicle

Levi’s Stadium in Santa Clara, California, transforms during the Pepsi Super Bowl 50 Halftime Show, featuring Coldplay, Beyoncé, Bruno Mars and Mark Ronson. The Denver Broncos beat the Carolina Panthers, 24–10; it was also Broncos quarterback Peyton Manning’s final game.

The Rise of Dan Reeves

Dallas Cowboys running back Dan Reeves is tackled during a game against the St. Louis Cardinals at the Cotton Bowl Stadium, December 4, 1966; the Cowboys won the game 31–17. Reeves went on to coach the Denver Broncos, New York Giants and Atlanta Falcons.


Discover our Sports Titles

The Ultimate Collection Football: The Impossible Collection
Regular price
$1,400
The Ultimate Collection Basketball: The Impossible Collection
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$1,400
The Ultimate Collection Formula 1: The Impossible Collection
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$1,400
The Ultimate Collection Golf: The Impossible Collection
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$1,400

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